TikTok Creative Lead

Los Angeles, CA (Unknown)

Salary Not AvailableSenior Level

Posted 5 weeks ago

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Job Summary

Own the on TikTok creative for MrBeast, turning fast, culture-driven concepts into finished videos that feel authentically Beast and drive platform results.

  • Creative ownership: lead concept to production and iterate rapidly with cross-functional partners.
  • Channel alignment: stay current with TikTok trends, formats, and audience signals to inform executions.
  • Collaborative execution: translate platform intelligence with the Social Analytics Lead into executable creative.

Job Description

  • Own the creative output of MrBeast's TikTok presence — not the strategy, not the analytics, not the team structure. The creative.
  • Generate and pitch high-impact creative concepts for TikTok on a continuous basis.
  • Collaborate closely with our Social Analytics Lead to translate platform intelligence into executable creative.
  • Lead content from concept through production, working hands-on to bring ideas to life.
  • Stay obsessively current with TikTok culture, trends, sounds, and formats.
  • Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast.
  • Participate in regular creative reviews and after-action analysis to sharpen output over time.
  • Work cross-functionally with creative, production, and social teams to bring concepts to execution.
  • You will work fast, iterate constantly, and hold yourself to an exceptionally high bar.
  • Genuine, platform-native fluency on TikTok — you understand it from the inside, not from a brief.
  • A proven creative track record making content that performs, whether for a brand, a creator, or yourself.
  • Strong creative instincts and the confidence to pitch ideas with clarity and conviction.
  • The ability to work at speed without sacrificing quality of thinking.
  • Coachability, low ego, and a genuine hunger to operate at the highest level of creative.
  • Comfort working in a high-pressure, feedback-rich environment where the standard is world-class.
  • Experience collaborating with creative and production teams to execute at scale.
  • Relocation is preferred.
  • The Perks, Why Work On the MrBeast Team
  • We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
MrBeast logo

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the YearAccomplishments- Raised $20,000,000 To Plant 20,000,000 Trees- Given millions to charity- Donated over 100 cars lol- Gave away a private island- Given away over 100 ps4s lol- Gave away 1 million dollars in one video - Counted to 100k- Read the Dictionary- Watched Dance Till You're Dead For 10 Hours- Read Bee Movie Script- Read Longest English Word- Watched Paint Dry- Ubering Across America- Watched It's Every Day Bro For 10 Hours- Ran a marathon in the world's largest shoes- Adopted every dog in a shelterYou get the point haha

Founded in 2012
Greenville, North Carolina, USA
930 employees (374 in marketing)

Traffic Signals

Monthly Visitors
85.5K
Traffic Source Mix
Search
41.5%
Direct
33.8%
Referral
7.4%
Social
16%
Paid
1.1%

Headcount Trend

Current headcount: ~952

Marketing Team

Marketing Team Size
273 (29% of company)
Median Career Experience
14 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$665M
Last Raise
$200M
Corporate Round, 2 months ago

Funding History

  • Jan 2026
    Corporate Round • $200M
  • Sep 2025
    Grant • $15M
  • Jan 2024
    Series C • $300M

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