Insurance Life Advisors

🚀 TikTok Ads Specialist (Lead Gen Focus | Performance-Driven)

Miami, FL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive TikTok lead-generation campaigns at scale with a focus on CPL efficiency and fast optimization.

  • Own end-to-end TikTok lead campaigns and strategic optimization.
  • Must-have: 2+ years running TikTok ads generating leads.
  • Standout: fast, data-driven optimizations and clear client communication.

Job Description

Responsibilities

  • Manage and scale TikTok ad campaigns focused on lead generation
  • Optimize daily toward CPL and downstream sales performance
  • Monitor spend closely — no wasted budget, no “let it run and see”
  • Identify winning angles and brief creative direction to our team
  • Analyze performance data and make fast, decisive optimizations
  • Speak with clients to explain strategy and performance

Requirements

  • 2+ years running TikTok ads (not just organic or creative)
  • Proven experience generating leads (not just engagement or traffic)
  • Strong understanding of:
  • CPL targets
  • Conversion flow
  • Funnel performance (not just top-of-funnel metrics)
  • Data-driven — you make decisions based on numbers, not opinions
  • You understand how TikTok behaves differently from Meta (and adjust accordingly)