Responsibilities

• Paid Media Scaling: Lead the setup, optimization, and aggressive scaling of TikTok ad campaigns. You know how to manage budgets, bidding strategies (Cost Cap vs. Lowest Cost), and creative testing frameworks.
• Spark Ads Management: Own the technical "handshake" between creators and the brand. This includes managing Spark Codes, whitelisting, and usage rights.
• Performance-First Recruitment: Use the TikTok Creator Marketplace (TTCM) and Instagram APIs to identify and recruit creators specifically for their ability to drive ad conversions.
• Creative Analytics: Analyze ad performance to provide feedback to creators, ensuring the next round of content is optimized for hook rate and CTR.
• Operational Training (If Consulting): Train our internal team on the "back-end" of TikTok Ads Manager and TTCM, focusing on scaling "hacks" and avoiding common platform pitfalls.

Requirements

• Ads Manager Mastery: Proven track record of scaling budgets on TikTok. You understand the "Learning Phase," how to combat ad fatigue, and how to structure a winning account.
• Technical Platform Knowledge: Deep, recent experience with the TikTok Creator Marketplace and Instagram Creator tools specifically for ad authorization and whitelisting.
• Data-Driven: You live in the dashboard. You can articulate the relationship between a creator\'s style and the resulting CPA/ROAS.
• Execution-Focused: You are a "doer" who can handle the manual work of outreach when necessary, but your eyes are always on the performance metrics.

Preferred

• Experience with TikTok Shop or TikTok One Business account.
• Familiarity with attribution tools and third-party growth platforms (e.g., Triple Whale, Northbeam, or Grin).