Responsibilities

• Test & Learn Leadership (Cross-Functional)
• Co-lead a cross-functional test-and-learn program across T1 brand websites
• Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
• Help prioritize and maintain a testing roadmap aligned to business and campaign goals
• Ensure learnings are documented, shared, and applied across teams
• Analytics Partnership
• Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
• Collaborate on test readouts, performance insights, and optimization recommendations
• Help translate data into clear, actionable next steps for cross-functional teams
• Personalization (Strategy & Coordination)

Requirements

• Bachelor's degree
• 3+ years of experience in digital marketing, experimentation, personalization, or website optimization
• Experience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)
• Familiarity with Adobe Audience Manager or similar audience platforms
• Strong experience partnering with analytics teams to drive data-informed decisions
• Experience working with or managing external agencies
• Understanding of audience segmentation, media-to-site alignment, and customer journeys
• Automotive or similar industry experience preferred
• Strong test-and-learn mindset with ability to influence without direct ownership
• Excellent cross-functional collaboration and coordination skills