Responsibilities

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the "real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
• Expertly guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
• Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
• Oversee the output of junior team members to ensure it meets client goals and business objectives
• Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights

Requirements

• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies