Responsibilities

• Develop platform-specific social strategies rooted in gaming, streaming, and tabletop culture.
• Identify trends, moments, and conversations across Instagram, TikTok, Twitch, YouTube, TikTok, Discord, Reddit, tabletop communities, and emerging platforms.
• Brief creative teams with sharp, culturally informed direction that respects the intelligence of gaming and tabletop audiences.
• Stay fluent in the evolving landscape of gaming and tabletop platforms, esports, streaming tools, organized play, and creator economies.
• Build and maintain content calendars that balance planned campaigns with real-time cultural relevance.
• Own calendar development and management across planned, reactive, and evergreen content.
• Own day-to-day publishing — trafficking and uploading assets across owned channels (Instagram, TikTok, YouTube, Facebook, X).
• Manage daily community presence and brand voice across owned channels and community spaces like Discord.
• Monitor community sentiment and engage authentically, keeping the brand credible in spaces that reward it and punish anything that isn't.
• Develop measurement frameworks that go beyond vanity metrics to demonstrate real impact.

Requirements

• 3–5 years of experience in social strategy, community management, or digital marketing — preferably within an agency environment.
• Deep, demonstrable knowledge of gaming culture: you understand VOD strategy and why community norms vary wildly between platforms.
• Genuine tabletop expertise — fluency in tabletop communities, fandoms, release cadences, and organized play, and how those audiences behave online.
• Hands-on experience with Twitch, YouTube, Discord, TikTok, and Instagram — as a strategist, creator, moderator, or power user.
• Proven ability to develop social strategies that balance brand objectives with authentic community engagement.
• Experience working with creators and influencers, including partnership development and campaign execution.
• Strong analytical skills, with experience using social listening tools, platform analytics, and reporting dashboards.
• Excellent writing skills — you can craft a compelling brief, a sharp social post, and a persuasive client deck.
• Comfort presenting to clients and internal stakeholders, and a collaborative, low-ego approach across disciplines.
• Bonus: personal streaming or content creation experience; familiarity with esports, competitive gaming, and gaming-adjacent communities (speedrunning, modding, cosplay); and emerging formats like VTubing, co-streaming, or interactive overlays.

Preferred

• personal streaming or content creation experience
• familiarity with esports, competitive gaming, and gaming-adjacent communities (speedrunning, modding, cosplay)
• emerging formats like VTubing, co-streaming, or interactive overlays

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Unlimited paid time off
• Life Insurance (basic, voluntary & AD&D)
• Family Leave (parental leave)
• Short & Long Term Disability
• Hybrid Work Environment
• A collaborative, creative and fun work environment