Responsibilities

• Support community GTM strategy for product releases, helping design participation loops, fan activations, and community-driven campaign beats
• Maintain a real-time understanding of community sentiment and disposition, leading community intelligence systems and translating signals into risks, opportunities, and actions for marketing and product decisions
• Serve as a bridge to Product, helping ensure community feedback informs roadmap decisions, messaging, and trust strategy
• Support development of scalable fandom programs (UGC, Discord activations, community events) integrated into launches and ongoing brand engagement
• Contribute to measurement frameworks across sentiment, engagement, and community contribution to business outcomes
• Partner with the Influencer Marketing Manager to translate community insight into creator strategy, briefs, guardrails
• Support global creator program execution across time zones, ensuring continuity of operations, activations, campaign delivery
• Assist in developing and maintaining creator relationships for strong, trust-based partnerships across the creator ecosystem
• Assist in creator campaign planning and rollout, including briefing, approvals, and performance tracking for key initiatives
• Provide sentiment-informed guidance to creators, ensuring content aligns with audience expectations and avoids risk moments
• Help scale creator activations and content pipelines during high-volume campaign periods or major launches
• Act as a secondary escalation point for creator-related risks, timing issues, or execution gaps

Requirements

• 6+ years of experience in community marketing, influencer marketing, or integrated campaign strategy
• Deep understanding of community sentiment analysis, social listening, and audience behavior
• Experience working with content creators, influencer campaigns, or creator ecosystems
• Proven ability to translate insights into strategy and measurable business impact
• Strong cross-functional collaboration across Product, Marketing, Legal, and Comms
• Exceptional judgment in high-sensitivity, public-facing situations involving community or creators
• Passion for Dungeons & Dragons, fandom culture, and player communities

Nice To Have

• Experience with external staffing partners
• Familiarity with managing creator programs across multiple time zones

Benefits

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k)
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay