Temporary Professional - Marketing & Communications Specialist at University of Massachusetts Amherst | Amherst, MA | $25/hr – $30/hr

University of Massachusetts Amherst

Temporary Professional - Marketing & Communications Specialist

Amherst, MA (Hybrid)

$25/hr – $30/hrMid Level1+ years expTemporary

Posted 2 months ago

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Job Summary

Own content and lightweight marketing operations for UHS at campus level, coordinating content creation, design, events, patient education, and campaigns while tracking impact and managing budget basics.

Content & creative: Create, publish, and maintain digital content across websites, social, and email.
Events & outreach: Coordinate tabling, presentations, campus activities, and patient education materials.
Measurement & admin: Track marketing metrics, manage assets and vendor orders, and support budget and student-worker liaison.

Job Description

Responsibilities

Creates, publishes, and maintains content for UHS digital channels, including websites, social media, and email.
Designs and produces marketing materials (e.g., flyers, digital graphics, signage) aligned with UHS branding standards.
Ensures accuracy, accessibility, and search engine optimization optimization for UHS online platforms.
Coordinates tabling events, presentations, and campus outreach activities to promote UHS.
Assists in developing patient education materials and resources for preventive care and wellness initiatives.
Supports campaigns targeting graduate students and employees to increase utilization of UHS services.
Tracks and reports marketing metrics (email open rates, social engagement, website traffic).
Assists compiling patient experience survey data and preparing summary reports for internal stakeholders.
Manages marketing inventory (brochures, promotional items) and vendor orders.
Provides administrative support for marketing budget tracking.
Serves as liaison with student workers for social media and event support.

Preferred

Experience in healthcare or higher education.
Experience with Canva and Adobe Creative Suite.
Experience with website content management systems (e.g., Drupal, WordPress).
Familiarity with email marketing platforms, Excel, and analytics tools.
Knowledge of healthcare marketing or patient engagement strategies.

University of Massachusetts Amherst

Located in western Massachusetts, UMass Amherst is the flagship campus of the five-campus University of Massachusetts system. UMass Amherst is top ranked, nationally-recognized teaching and research institution with a current enrollment of about 28,500 students.

Amherst, Massachusetts, USA

12K employees (551 in marketing)

www.umass.edu