Responsibilities

• Support media and influencer outreach, including pitch development, press materials, and relationship management
• Manage incoming media requests and ensuring timely, accurate responses aligned with brand voice
• Assist with product and brand publicity initiatives that support sales, marketing, and corporate reputation
• Prepare briefing materials and talking points for interviews and press opportunities
• Support PR analytics and reporting, including media research, pitch execution, and performance tracking
• Analyze media coverage and campaign performance using tools such as Cision and Meltwater (preferred)
• Provide PR support for store openings, product launches, press previews, and brand activations
• Collaborate cross‑functionally with marketing, creative, and production teams to manage timelines and deliverables
• Help ensure consistency of brand voice and messaging across external communications
• Assist with the creation of press releases, media guides, lookbooks, and other PR content assets
• Contribute to brainstorming, storytelling, and media programming initiatives that elevate brand visibility

Requirements

• 5-8 years of relevant marketing and public relations experience; retail or consumer brand experience
• Proven experience managing media relations, campaign reporting, and executive level communications
• Strong strategic writing, editing, and storytelling skills across multiple brand voices
• Demonstrated ability to analyze campaign performance and clearly communicate insights
• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously
• Confident leader with the ability to influence cross functional partners without direct authority
• Highly organized, detail oriented, and comfortable working in a fast paced, deadline driven environment
• Proficient in Microsoft Office (Excel, Word, PowerPoint); strong Excel skills required for reporting and budget tracking
• Familiarity with media monitoring, influencer platforms, and performance measurement tools (Cision, Meltwater, PR Newswire)

Preferred

• Bachelor’s degree in marketing, public relations, communications, journalism, or a related field preferred
• 5-8 years of relevant marketing and public relations experience; retail or consumer brand experience strongly preferred