Responsibilities

• External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• External facing responsibilities: Participate in the measurement plan development and execution
• External facing responsibilities: Ensure timely follow through on all scheduled and ad hoc deliverables
• External facing responsibilities: Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• External facing responsibilities: Lead, mentor and train analysts
• External facing responsibilities: Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• External facing responsibilities: Contribute to the consumer segmentation and audience identification/exploration processes.
• External facing responsibilities: Design tests to measure the incremental impact of media on business outcomes.
• External facing responsibilities: Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Internal facing responsibilities: Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Preferred

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Benefits

• benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.