Responsibilities

• Coordinate closely with Integrated Planning, eCommerce (Flywheel), and Digital Activation teams to ensure seamless integration of brand and eCommerce media strategies
• Support IAT strategic planning deliverables by embedding eCommerce thinking across audience, communications, and holistic strategic approaches
• Collaborate with Planning Leadership to integrate retail media inputs, including JBP commitments, distribution priorities, key retailers, category insights, and KPIs
• Incorporate eCommerce considerations into growth audience development, insights, and targeting as part of a unified audience framework
• Drive connectivity and visibility between brand media initiatives (e.g., launches, high‑impact placements, special activations, new creative) and eCommerce media moments (e.g., retailer tentpoles, product launches)
• Define and implement ways of working that strengthen integration between upper‑ and lower‑funnel media strategies
• Champion full‑funnel connectivity by establishing best practices and leading education across internal teams
• Partner with retailer partners to identify and activate opportunities across the full funnel
• Lead the development of full‑funnel media approaches with key retail partners
• Collaborate with Flywheel to develop Retail “Big Ideas” as part of the annual planning process

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave