Responsibilities

• Create and execute engaging social content strategies aligned with brand and campaign goals
• Develop trend-driven, real-time content that resonates with audiences and drives conversation
• Produce platform-native creative for Instagram, TikTok, X, Threads, and YouTube Shorts
• Identify emerging trends, cultural moments, and platform updates to inform content opportunities
• Build and maintain editorial calendars to support ongoing campaigns and social initiatives
• Partner with internal teams to ensure social content aligns with broader marketing objectives
• Act as a day-to-day social lead for client communications and collaboration
• Support publishing, community management, and audience engagement across platforms
• Analyze content performance and provide recommendations for optimization and growth
• Assist with client-facing presentations, creative pitches, and reporting

Requirements

• 1–2+ years of experience in social media, content creation, or digital marketing
• Strong portfolio demonstrating social-first creative work and high-performing content
• Deep understanding of internet culture, platform trends, and audience behavior
• Experience creating content specifically for TikTok and Instagram
• Strong editing and design skills, including proficiency in Adobe Creative Suite
• Familiarity with social management and analytics tools such as Sprout, Sprinklr, and Meta Business Suite
• Ability to work quickly, manage multiple priorities, and meet tight deadlines
• Strong communication and presentation skills
• Experience interpreting performance metrics and applying insights to future creative
• Passion for creating culturally relevant content that feels native to each platform