Responsibilities

• Execute product marketing plans for assigned products and portfolio initiatives.
• Support end-to-end product launch execution, including timelines, messaging, go-to-market activities, and cross-functional coordination.
• Partner with Brand Marketing, Sales, Medical Affairs, Regulatory, Education, and Digital teams to ensure successful execution of product initiatives.
• Assist in developing product positioning, messaging, and value propositions based on customer insights, competitive analysis, and market trends.
• Conduct competitive research and market analysis to support product strategy and identify opportunities.
• Develop and maintain product marketing materials, sales enablement tools, presentations, product guides, and digital content.
• Support the creation and execution of product launch communications and commercial support materials.
• Monitor product performance and gather market feedback to identify opportunities for optimization.
• Assist with pricing, promotional activities, and portfolio management projects by compiling data and preparing recommendations.
• Coordinate product training materials and support launch readiness for internal commercial teams.

Requirements

• Bachelor’s degree (or equivalent) in Business Administration, Marketing, Retail Management, or a related field of study.
• Minimum 5-7 years of experience in a category management role, preferably within a consumer goods organization; experience with skin care, esthetics or personal care companies is highly desirable.
• Ability to analyze sales data, market trends, and consumer behavior.
• Develop and implement category strategies to drive growth.
• Effectively communicate with suppliers, internal teams, and stakeholders.
• Stay updated with market trends and competitor activities.
• Understanding of category management principles and techniques.
• Negotiate and optimize product positioning for best marketing outcome.
• Microsoft Office Proficiency, particularly Excel and PowerPoint, for data analysis and reporting.
• Understanding of financial principles and ability to analyze profitability and sales data.