Responsibilities

• Own the creation and deployment of Braze segments and campaigns, ensuring they are targeting the right audience, are error-free, and able to report on the right KPIs
• Support data functionality in Braze: working closely with other teams to request attributes and events, maintaining existing segments and other data points, and ensuring data is clean, accurate, and properly formatted
• Monitor the performance of Braze campaigns, including tracking and reporting key metrics such as click-through rates and conversion rates
• Support Lifecycle team strategic initiatives, both in execution and driving the work end-to-end, including collaborating with the Product team to send push notifications and executing the monthly newsletter program
• Interact directly with Braze reps to ensure new features or improvements can be implemented, and provide clear direction on new features to the team to help improve campaign performance
• Ensure that Braze campaigns comply with all relevant regulations and policies, including data privacy and security requirements
• Collaborate closely with Content Marketing, Product, Engineering, and Data teams to ensure Braze campaigns are aligned with overall business goals and objectives
• Provide end-to-end support for new and existing ad-hoc and evergreen campaigns, including ideation, execution, segment building, and reporting, as well as operational support for landing pages, templates, and forms
• Create and maintain documentation of marketing operations processes
• Flex to support ad-hoc campaign builds and reporting requests across the broader team

Requirements

• 4+ years of experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
• Deep understanding of multi-channel best practices, deliverability, and data protection laws
• Highly motivated self-starter who can run projects from start to finish with minimal oversight
• Strong project manager, comfortable managing multiple projects, priorities, and resources simultaneously
• Confident collaborator who can interpret feedback into actionable next steps and is comfortable challenging the subject matter when needed
• Data-driven, with the ability to report cleanly and accurately on marketing campaign performance
• Proven experience using AI tools to accelerate execution, including drafting Liquid Logic, building reporting frameworks, and generating documentation, with the judgment to QA and refine outputs

Preferred

• Braze certification strongly preferred
• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email