Responsibilities

• Partner with Data Scientists to understand test hypotheses, methodologies, and findings. Translate statistical results—including confidence intervals, p-values, and effect sizes—into clear narrative summaries and visual briefs that help stakeholders understand what was tested, what was learned, and what it means for marketing strategy.
• Develop and maintain a library of test result summaries, case studies, and insights that are accessible to both technical and non-technical audiences.
• Create executive summaries, stakeholder presentations, and decision briefs that synthesize findings and drive confident decision-making across team leadership.
• Lead the development of newsletters, internal communications, case studies, best-practice guides, and thought leadership content.
• Collaborate with Creatives and Product teams to develop content for presentation decks, campaign briefs, and internal comms that position this optimization work as a competitive advantage and center of excellence.
• Develop scalable content templates and frameworks (test result formats, newsletter templates, brief formats) that allow the program to scale to 150+ tests annually while maintaining consistent quality and voice.
• Create and maintain documentation, writing standards, style guides, and communication best practices.
• Work with the Program Manager and Data Scientists to develop intake materials, PRDs, and post-test documentation that clarify findings and decisions for future reference.
• Support the team’s knowledge management efforts by organizing, structuring, and making insights discoverable across the program.
• Partner with leadership on process improvements and tooling enhancements that help the team communicate more effectively and scale program communications.