Responsibilities

• Own Technical Practitioner Messaging & Content — Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
• Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.
• Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.
• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
• Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.
• Own the strategy for nurturing and retaining partner FDEs, ensuring Salesforce remains their primary platform of choice through high-value engagement — including a "train-then-activate" model at signature events.
• Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.
• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.