Technical Product Marketing Manager at Deque Systems Inc | Ann Arbor, MI | $110K/yr – $140K/yr

Deque Systems Inc

Technical Product Marketing Manager

Ann Arbor, MI (On-site)

$110K/yr – $140K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Axe DevTools GTM and developer focused messaging, demos, and launches, while translating AI in the SDLC into differentiated positioning for developers, managers, and accessibility leads.

Own GTM and launches for Axe DevTools with AI features, partnering across product, eng, and enablement.
Develop technical demos and content that show real developer workflows and ROI of AI in the SDLC.
Frame voice of the customer for developers, manager personas, and accessibility leads to guide content and positioning.

Job Description

Responsibilities

Own the Axe DevTools GTM: Become the go-to expert on the Axe DevTools portfolio, with deep focus on its AI features. Partner with product management, engineering, and enablement to shape positioning, messaging, and launch strategy that resonates with developers and developer managers.
Demo and evangelize the product: Build and deliver your own technical demos of Axe DevTools — in videos, webinars, and live sessions — that show real developer workflows, including how AI accelerates finding and fixing accessibility issues inside the SDLC.
Personas and voice of the customer: Partner with product management and services to become an expert on the developer, developer-manager, and accessibility-leader personas across the buyer and user journey.
Launches: Lead launch project management, messaging development, and content creation for new Axe DevTools releases and AI capabilities.
Marketing content development: Plan campaigns and develop content assets — ebooks, blogs, whitepapers, web content, webinars, tutorials, and product walkthroughs — for the complete buyer journey, with the right depth for users and buyers.
AI in the SDLC point of view: Track how development processes are changing as AI is embedded into them, and translate that into messaging, content, and competitive positioning for Axe DevTools.
Competitive marketing: Develop competitive content for Axe DevTools, informing product and sales teams.
Win/loss analysis: Partner with sales to understand why we win or lose deals, turning insights into improvements for our go-to-market activities.
Sales enablement: Work with sales, accessibility experts, and solution engineers to develop battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets that progress deals.
Channel / partner marketing: Develop battlecards, solution collateral, and other assets to support partner and field sales.

Deque Systems Inc

4.0 Glassdoor

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. Installed in 475,000+ browsers and with 5,000+ audit projects completed, Deque is the industry standard.

Founded in 1999

Herndon, Virginia, USA

263 employees (19 in marketing)

www.deque.com

78% recommend to a friend

77% CEO approval