Technical Product Marketer, Developer Platform

Boulder, CO (Hybrid)

$127K/yr – $226K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own developer facing technical content across the platform and help shape credible messaging for developers by collaborating with Developer Relations and product teams to translate platform capabilities into clear narratives, demos, and documentation.

  • Develop and review hands-on demos, blogs, and API content for the developer audience
  • Align GTM messaging with product roadmaps and market needs
  • Partner with DevRel and product management to raise content quality and credibility

Job Description

Responsibilities

  • Owning developer-facing technical content across the platform, including hands-on demos, technical blogs, solution briefs, API narratives, and developer documentation direction.
  • Serving as a technical reviewer and creator for go-to-market strategy, helping ensure platform messaging is accurate, credible, and meaningful to developer audiences.
  • Translating complex platform capabilities across Workday Build, Workday AI Platform, and the agent ecosystem into clear narratives that developers can understand and use.
  • Partnering closely with Developer Relations to understand the needs, feedback, and priorities of developers building in the Workday ecosystem.
  • Collaborating with portfolio product management to stay connected to the roadmap, understand new capabilities before launch, and bring a developer and market perspective to product positioning.
  • Helping raise the quality of developer-facing content by building what is missing, improving what exists, and setting a clear bar for technical credibility.

Requirements

  • Minimum 5 years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or a related role.
  • Minimum 3 years of experience creating technical content for developer or technical audiences, such as demos, blogs, documentation, solution briefs, API content, or launch materials.
  • Minimum 3 years of experience working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise technology.
  • Experience partnering with product management, engineering, developer relations, marketing, or go-to-market teams to bring technical products to market.
  • Experience translating technical capabilities into clear messaging, positioning, and content for external audiences.

Preferred

  • Strong understanding of developer audiences, including how developers evaluate platforms, learn new tools, and decide whether a product is credible and useful.
  • Skilled in technical storytelling, with the ability to explain complex platform capabilities in a way that is clear, specific, and grounded in real developer use cases.
  • Experience creating hands-on or developer-facing assets, such as demos, technical blogs, API narratives, tutorials, launch content, or solution briefs.
  • Ability to work across cross-functional teams, including Developer Relations, product management, engineering, and marketing, to align on priorities and improve the developer experience.
  • Curiosity and comfort working with emerging technology areas such as AI platforms, agents, orchestration, data platforms, integrations, or enterprise application development.
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

Salaries

Posted range

$127K/yr – $226K/yr

Taken straight from the job posting.

See all Workday salaries

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K

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Technical Product Marketer, Developer Platform

Workday · Boulder, CO · Hybrid