Responsibilities

• Own day-to-day marketing execution across campaigns, content, and creative deliverables; Review and approve marketing and design assets to ensure brand consistency and technical accuracy; Translate engineering concepts, product information, and technical documentation into clear marketing messaging; Plan and manage marketing campaigns from concept through execution; Contribute to marketing strategy by identifying opportunities to improve product positioning, messaging, campaign direction, and go-to-market execution; Partner with Sales and Engineering stakeholders to support product releases, ensuring technical accuracy, clear market-facing messaging, and timely execution of related marketing deliverables; Create and manage creative briefs for designers; Coordinate internal and external design resources and track deadlines; Manage and prioritize the work of the Marketing Associate, Technical Copywriter, and Designers; Maintain and update website content for accuracy, clarity, and consistency; Refine, uphold, and enforce brand guidelines across channels; Identify gaps in messaging, content, and execution, and drive improvements; Strengthen cross-functional coordination between engineering, marketing, and creative stakeholders; Create and manage campaigns in Pardot, including integration with Salesforce; Manage campaign priorities, timelines, marketing asset approvals, and vendor-related decisions

Requirements

• 5–8 years of experience in technical marketing, product marketing, or a closely related marketing role in a technical environment
• Ability to translate technical product information into clear, accurate, market-facing messaging
• Experience reviewing and extracting insights from datasheets, drawings, and technical documentation
• Understanding of product applications and system integrations
• Experience planning and managing marketing campaigns end-to-end
• Experience creating and managing creative briefs and coordinating design workflows
• Strong project management skills across cross-functional teams
• Experience maintaining website content and managing digital assets for web use
• Experience with Pardot, including creating and managing campaigns
• Experience with Salesforce integration to support campaign execution and lead management

Preferred

• Strong grasp of engineering concepts paired with strong brand judgment
• Hands-on ownership of campaign execution and deliverables
• Ability to bring structure and accountability to creative workflows
• Experience leading a small team or coordinating cross-functional groups (marketing, engineering, design)