Technical Marketing Manager

Durham, NC (Unknown)

Salary Not AvailableSenior Level

Posted 2 weeks ago

Job Summary

Own and advance Pharmacy Automation product demonstrations, tradeshows, and Vision Center plans, translating technical value to customers and coordinating across Marketing, Sales, and R&D to drive engaging, outcome-focused engagements.

Lead and tailor product demonstrations for diverse customer audiences
Manage the Vision Center operations and event readiness
Collaborate cross-functionally to align technical value with customer workflows

Job Description

Responsibilities

Technical Support & Subject Matter Expertise
Provide in-depth technical support for Pharmacy Automation tradeshow and demo-pool products used in customer engagements and sales opportunities, either directly or in partnership with the Field Service organization.
Serve as a product and workflow expert who can translate technical details into clear, customer-relevant value statements.
Maintain an in-depth understanding of medical device industry trends, customer workflows, and competitor products.
Product Demonstrations & Customer Engagement
Partner with Marketing, Sales, and R&D to prepare and conduct in-person and virtual product demonstrations.
Showcase comprehensive technical capabilities, including operation of the equipment, demonstration of product benefits, and relevant customer use cases during external customer demos and internal training sessions.
Tailor demonstrations to the customer audience, buying context, and specific workflow needs to strengthen engagement and sales opportunity progression
Tradeshow & Event Support
Support the team at tradeshows and industry events to ensure products are available to demonstrate, including providing technical expertise for customers and internal stakeholders.

Requirements

Bachelor’s degree
Strong experience combining technical knowledge with customer facing sales, marketing, or training responsibilities.
Strong knowledge of medical devices and information systems used in pharmacies.
Ability to communicate technical information effectively, both verbally and in writing, to diverse technical and non technical audiences.
Proven ability to establish and maintain strong customer relationships.
Excellent interpersonal skills, with the ability to partner across functions and levels in global matrixed environment.
Self-motivated, results-oriented, highly organized, and detail-oriented.
Ability to multitask and prioritize activities based on financial impact and business goals.
Ability to travel up to 20%

Preferred

Masters Degree
Parata Systems technical-related experience

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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