Responsibilities

• Website & Technical Messaging: Refresh and update the corporate website to reflect current product portfolios and service offerings
• Develop homepage content, messaging hierarchy, navigation, and calls-to-action aligned with business priorities
• Create and update product and service pages, including: TruSiPh™ Optical Engines (1.6T, 3.2T, and 6.4T platforms), Fab Services (200 mm and 300 mm CMOS, development through high-volume production), Test Wafer Services (blanket and patterned wafers, test vehicles, fast-turn programs)
• Optimize content for SEO and AI/LLM discovery (e.g., ChatGPT, Google Gemini)
• Content Development & Lead Generation: Develop gated technical marketing assets such as whitepapers and buyer guides
• Support digital and account-based marketing campaigns, including LinkedIn initiatives
• Plan and support technical webinars aligned with product and fab/test service offerings
• Support timing and messaging for campaigns with internal stakeholders to align with sales and growth objectives
• Support tracking and delivery of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
• Event & Campaign Support: Support technical marketing activities for OFC 2027, including booth messaging and content development
• Pre-event marketing and outreach campaigns
• Post-event lead segmentation and follow-up support
• Coordinate with internal teams to ensure timely delivery of assets and campaigns

Requirements

• Proven experience in technical or B2B marketing within technology, semiconductor, or related industries
• Demonstrated ability to translate complex technical concepts into clear, customer-facing messaging
• Experience leading website refreshes and developing product and service content
• Familiarity with gated content, digital campaigns, and demand generation programs
• Strong written communication and organizational skills
• Ability to manage multiple initiatives independently in a fast-moving environment

Preferred

• Semiconductor, silicon photonics, or advanced manufacturing experience
• Experience marketing foundry, fab services, or manufacturing services
• Trade show or technical conference marketing experience
• Experience with SEO and AI-assisted content optimization