Technical Content Marketing Specialist

Raleigh, NC (Remote)

$72K/yr – $86K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel content and social programs focused on user adoption, with a voice that aligns launches, education content, and user communications across email, blogs, and social.

  • Social/digital execution: scheduling, publishing, engagement, and performance reporting.
  • Content & launches: blog posts, product announcements, release communications, and adoption campaigns across channels.
  • Campaign coordination: editorial calendars, cross-functional collaboration, and feedback loops to inform product insights.

Job Description

Responsibilities - Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting. - Draft and publish blog posts, product announcements, release communications, marketing emails, newsletters, user education content, and other digital content that helps users understand and adopt Thunderbird products and services. - Support product launches, feature announcements, adoption campaigns, and promotional activities across multiple digital channels. - Monitor social media engagement, coordinating with internal teams when additional context or support is needed. - Maintain editorial and campaign calendars to ensure timely delivery of marketing activities. - Track and report on performance metrics, identifying trends and optimization opportunities. - Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance. - Assist with customer surveys and feedback collection to inform marketing and product insights. - Coordinate with internal teams and external vendors to support campaign execution and content development. - Ensure marketing materials align with brand standards and messaging guidelines. - Support ad hoc marketing and communications projects as needed. Requirements - 3+ years of experience in marketing, communications, digital content, or a related role. - Experience marketing software, SaaS, technology products, developer tools, consumer applications, or other digital products to a global audience. - Demonstrated experience executing social media, email, and digital marketing activities across multiple channels. - Strong writing, copyediting, and proofreading skills with the ability to adapt messaging for different audiences and platforms. - Experience with social media management tools, email marketing platforms, content management systems, and digital marketing technologies. - Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines. - Ability to collaborate effectively across cross-functional teams in a distributed, asynchronous environment. - Proactive mindset with the ability to take ownership of work and follow projects through to completion. - Familiarity with marketing analytics and reporting tools. - Excellent verbal and written communication skills. - Ability to learn and responsibly use emerging technologies, including AI-enabled tools, to improve workflows. - Ability to support a global organization with understanding of different cultural dynamics and practices. Nice to have - Familiarity with open-source communities or privacy-focused technology products. - Experience with survey and customer feedback platforms. - Basic experience using graphic design tools such as Canva or Adobe Creative Suite. - Familiarity with SEO and digital content optimization best practices. Benefits - Fully remote work & schedule flexibility - Company-provided laptop - Annual bonus program - Monthly remote work stipend - Annual professional development stipend - Industry conferences - Company all-hands and team gatherings - 24 days PTO per year (prorated) - Your birthday - Year-end company shutdown - 9 wellbeing days - Public holidays - Other paid leave - Quarterly wellbeing stipend for personal / family activities - 401(k) / RRSP contributions - Health, dental, & vision insurance - Disability insurance - Life insurance - Employee assistance program - Paid parental leave? (present in text)??
Thunderbird logo

Thunderbird

Thunderbird is the leading free and open-source email, calendaring, newsfeed, and chat client with more than 20 million active monthly users across Windows, macOS, and Linux. One of Thunderbird's core principles is the use and promotion of open and decentralized standards. Thunderbird is part of MZLA Technologies Corporation, a wholly-owned subsidiary of the Mozilla Foundation.

Founded in 2003
San Francisco, California, USA
31 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$11
Traffic Source Mix
Search
37.8%
Direct
56.9%
Referral
4.5%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
2 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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