Technical Content Marketing Manager at Formlabs | Somerville, MA | $75K/yr – $115K/yr

Formlabs

Technical Content Marketing Manager

Somerville, MA (On-site)

$75K/yr – $115K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive technical content creation and cross-functional collaboration to support hardware products and launches.

Own content across buyer stages with technical accuracy
Must-have: 2+ years in hardware writing roles
Standout: Equity-based compensation and cross-channel content exposure

Job Description

Responsibilities

Identify and interview customers and collaborate with them to publish both written and video case studies
Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
Create content for sales enablement and sell sheets that support and product launches
Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
Manage content creation and distribution across our digital channels (web, social, email, etc.)
Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

Requirements

2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
Prolific writing skills and attention to detail
Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
Proven ability to work independently and cross-functionally
Analytical, proactive, and goal-driven mindset
Structured and strong project management skills

Preferred

Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
Experience with photo and video production
Working knowledge of SEO tactics
Familiarity with CAD modeling and 3D printing

Benefits

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011

Somerville, Massachusetts, USA

707 employees (56 in marketing)

formlabs.com

48% recommend to a friend

57% CEO approval