Responsibilities

• Email Design and Development: Collaborate with marketing and design teams to create visually compelling and responsive email templates that adhere to brand guidelines
• Code HTML and CSS emails from scratch or using email marketing platforms
• Ensure emails render correctly across various email clients and devices
• Implement dynamic content and personalization elements in emails
• Campaign Execution: Build, test, and deploy email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
• Set up automated email workflows for marketing and service update campaigns
• Ensure timely and accurate delivery of emails to target audiences
• Testing and Optimization: Troubleshoot and resolve any rendering or deliverability issues using Litmus
• Analyze campaign performance data and make data-driven recommendations for optimization
• A/B test different email elements (e.g., subject lines, calls to action, design layouts) to improve engagement and conversion rates

Requirements

• 3+ years overall experience in email development with 2 years experience in marketing automation tools such as Eloqua, Marketo, Marketing Cloud, etc.
• Proficient in HTML and/or CSS and can develop the HTML code from scratch
• Experience in various email technology tools and digital marketing automation program management such as email, paid media, event experience
• Ability to work independently and collaboratively in a fast-paced environment
• Ability to identify and communicate issues to team lead and collaborate on troubleshooting

Preferred

• Experience working with code developing tools such as Dreamweaver
• Highly analytical, with a track record of being a strong problem solver
• Understanding of marketing operations, processes, business requirements
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences