Responsibilities

• Content Planning & Campaign Support
• Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs.
• Content Calendar & Channel Management
• Help manage always-on and race-weekend content calendars for Team Chevy social channels.
• Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content.
• Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling.
• Racing Coverage & On-Site Support
• Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels.
• Community Development & Engagement
• Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community.
• Project & Stakeholder Management
• Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables.
• Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met.
• Analytics & Optimization
• Partner with analytics teams to gather performance data and help deliver monthly and post-event insights.
• Use learnings to refine future content, race coverage approaches, and community engagement strategies.
• Platform, Brand & Trend Stewardship
• Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices.
• Ensure all content reflects Chevrolet and Team Chevy’s brand tone, voice, and visual identity.
• Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas.