Responsibilities

• Campaign Strategy & Execution: Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion.
• Paid Media & Sourcing: Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment.
• Event Marketing: Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up.
• Data & Analytics: Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations.
• Testing & Optimization: Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance.

Requirements

• 3+ years of relevant marketing experience launching and scaling digital campaigns, with a proven track record of delivering results through testing and deploying marketing initiatives.
• Marketing background is strictly required; this is not a standard recruiting position. This will be an individual contributor role.
• Proven success leading and organizing cross-functional marketing efforts for external and internal events, digital webinars, or conferences. Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required.
• Experience managing significant paid advertising budgets and optimizing ad spend through ongoing performance analysis.
• Strong storytelling and content skills for candidate and customer-facing
• Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers.
• Detail-oriented, get-it-done individual who excels with minimal supervision and thrives without having all the information up front — proactive, creative problem solver who adapts when issues arise, brings new ideas to test, and is willing to roll up your sleeves.
• Sharp analytical and quantitative skills — develop strong recommendations based on performance insights and can act quickly on them.
• Bachelor's degree in Marketing, Business, or related field preferred.

Benefits

• Benefits: ManpowerGroup offers a comprehensive benefits package to include Medical, Dental, Life insurance and Disability for Staff and Consultants, as well as 401K.