Responsibilities

• Build and own "Life at Luma" across LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, and our careers site. You\'re the editor-in-chief of how we show up externally as an employer, end to end.
• Create original content: behind-the-scenes videos, team spotlights, product launch stories, day-in-the-life series. You\'ll have access to some of the most interesting AI research and creative work happening anywhere.
• Own our recruiting presence at the events and conferences where our talent lives: NeurIPS, ICML, SIGGRAPH, meetups, hackathons, and university partnerships. If we’re in the room for a talent moment, you\'re shaping how we show up.
• Launch an employee advocacy program so our engineers, researchers, and designers can share their work authentically. Build the templates, write the prompts, coach the people.
• Build a speaker and thought leadership program focused on talent attraction: getting Luma’s researchers, engineers, and designers on the podcasts, panels, and stages where the candidates we want are already listening.
• Design the offer experience: the moment a candidate gets an offer from Luma should feel like a milestone, not an email. Custom packets, team video messages, all of it.
• Partner with our recruiting team to make every role launch a brand moment. No more job posts that disappear into the void. You\'ll create the kits, the copy, the social campaigns.
• Use AI tooling to move fast. We work natively with Claude, Cursor, Lovable, and whatever else earns its keep. If you can vibe-code a microsite, spin up a content workflow, or automate the repetitive parts of your day, even better.

Requirements

• 4-6 years creating employer brand content, social media content, or content marketing at a startup or tech company. Portfolio is required and is the most important thing you\'ll share with us.
• You\'ve actually made things: videos, social posts, campaigns, microsites. Not just managed agencies or written briefs. Show us the work.
• Native fluency across social platforms. You know what works on TikTok vs. LinkedIn vs. Instagram vs. X, and you don\'t just cross-post the same thing everywhere.
• Comfort with AI tools in your creative workflow. You don\'t need to be an engineer, but if you can use Claude to draft copy, Lovable to prototype a page, or CapCut to edit video, you\'ll thrive here.
• Systems thinking. You don\'t just create content, you build content machines: templates, calendars, processes that scale.
• Zero-to-one builder. You\'ve built an employer brand (or something adjacent) from scratch before. Not “grew an existing function” - started with nothing and shipped. You can point to specific things you built, the decisions you made without a playbook, and what worked vs. what didn\'t.

Preferred

• Experience at an AI company or deep familiarity with the AI/ML talent landscape.
• Light coding or vibe-coding ability (HTML/CSS, Lovable, Cursor, or similar).
• Experience building employee advocacy or creator enablement programs.
• Video production skills (even scrappy, phone-shot content).