Responsibilities

• Strategic Leadership
• Set the vision for HangarFour’s digital practice across social media, influencer and emerging platforms.
• Develop unique, insight-driven digital strategies that build upon and evolve existing client programs to meet and exceed objectives.
• Connect digital ecosystems to broader brand, PR, experiential and marketing efforts.
• Interpret audits and research to deliver executive-level strategic recommendations and competitive insights.
• Develop a deep understanding of online target audiences, behavioral drivers and motivational mindsets.
• Innovation & Growth
• Serve as a thought leader on emerging trends, platforms and technologies.
• Proactively track clients’ marketing and media plans, identifying new digital opportunities for growth.
• Recommend and integrate solutions, including social, influencer, content, site optimization, promotional activations, and new technologies.
• Champion innovation within the agency to elevate our capabilities and market position.
• Client Leadership & Execution
• Act as a senior strategic partner and primary client contact across key accounts.
• Oversee day-to-day digital operations, including research, scope development, creative briefing, campaign execution, and reporting.
• Organize and manage information flow between clients and internal teams, ensuring agency processes are followed.
• Lead strategic presentations, campaign reviews, and brainstorms.
• Provide clear, consistent campaign performance reporting and analysis.
• Oversee agency relationships with reporting vendors and technology partners, recommending enhancements as needed.
• Content & Influencer Oversight
• Lead development of written, visual, and multimedia content strategies? for all social initiatives? (as per original) - Note: maintain wording as in description if possible without altering meaning but ensure it reads as a continuous bullet when extracting; it is kept as written in the source where applicable.
• Lead development of written, visual, and multimedia content strategies.
• Ensure excellence in editorial standards across all social initiatives.
• Oversee influencer and brand partnership strategy, ensuring alignment with business objectives.
• Maintain strong relationships within the creator ecosystem.
• Possess fluency across B2B and B2C strategies on LinkedIn, X (Twitter), Instagram, Reddit, YouTube and emerging platforms.
• Team & Business Development
• Lead and mentor social and digital teams.
• Collaborate with Creative, Media, Analytics, and PR teams to ensure fully integrated programs.
• Play a key role in new business development - identifying opportunities, shaping pitch strategies and expanding digital service offerings.
• Partner with HangarFour leadership, DKC, and ACC to drive agency growth.