Responsibilities

• Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
• Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
• Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.

Requirements

• 10-15 years of professional experience, preferably with a Media Agency
• Understanding and owning the development, nurturing and growing of client relationships
• High-level knowledge of the Media industry landscape, including innovations, trends, and best practices
• Strong writing, presenting and storytelling skills, including senior-level presentations to clients and internal partners
• Ability to translate complex concepts for executive-level understanding
• Ability to lead strong relationships with intra-agency partners and other specialty teams
• Entrepreneurial spirit with strong problem-solving skills
• Financial oversight and ability drive management of a profitable P&L for an account

Benefits

• highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a Do Good Day, and unlimited PTO
• employee social and wellness events
• a DEI Council
• auto purchase rebate program
• monthly wellness allowance
• in-office amenities such as fresh kombucha and an in-house barista