Responsibilities

• Define and lead the integrated strategy and roadmap for Marketing and Student Success Technologies, aligning platform investments to business value, growth outcomes, and operational efficiency.
• Serve as the executive technology owner for complex, cross-functional initiatives across Martech, CRM, and digital engagement platforms.
• Ensure platforms are designed for scale, flexibility, automation, security, and resilience, supporting 100+ brands and high-volume student engagement.
• Own the marketing technology ecosystem, including CMS/DXP, marketing automation, personalization, experimentation, analytics, SEO, and AI-powered content generation.
• Lead the evolution of marketing automation systems to enable intelligent campaign orchestration, lead lifecycle management, and lower cost of acquisition.
• Ensure the Martech stack enables higher organic discovery, AI-tool discoverability, and data-driven optimization to drive growth with reduced marketing spend.
• Own the performance, stability, and evolution of Risepoint’s CRM ecosystem, including Salesforce Sales, Service, and Marketing Clouds.
• Transform CRM into a true omni-channel engagement platform, supporting AI-enhanced workflows, predictive outreach, intelligent routing, and lead scoring.
• Ensure CRM platforms effectively support contact center agents and student-facing teams with intuitive, scalable, and reliable systems.
• Drive an AI-first strategy across Marketing and Student Success technologies by staying at the forefront of AI advancements and translating them into pragmatic, high-impact solutions.