Responsibilities

• Own Samba’s brand — its voice, visual identity, positioning, and the way the company shows up in the world
• Build a content engine that produces consistently and earns attention: editorial, long-form, social, video, data reports, and owned media — not just campaign bursts tied to product launches
• Craft compelling brand stories that showcase Samba’s unique data advantage and AI innovation in a sea of ad tech noise — with the sensibility of a brand builder, not a demand gen operator
• Lead creative development across all channels — from data visualizations and infographics to video, case studies, and executive thought leadership
• Produce or directly oversee production of high-quality marketing materials; must bring a portfolio of work you and your team have created
• Build thought leadership programs positioning Samba executives as genuine industry authorities on TV measurement, AI, and advertising effectiveness
• Leverage our data goldmine: Turn Samba’s viewership and behavioral insights into industry reports and content that earn press coverage on their own merit
• Develop website strategy ensuring our digital presence reflects our innovation and is optimized for impact and conversion
• Translate technical complexity into clear, compelling narratives for advertisers, agencies, publishers, and — where relevant — consumer audiences who interact with Samba-powered experiences
• Build a multi-year brand architecture plan that gives Samba a distinct, durable identity across B2B and consumer contexts

Requirements

• Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms
• Deep ad tech or martech industry experience: Understanding of programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems
• Demonstrated revenue impact: Quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI
• Team building expertise: Experience scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture
• C-level presence: Comfortable presenting to boards, investors, customers, and at major industry conferences
• The Art: Creative Excellence: Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development
• Portfolio of work: Must provide examples of compelling creative campaigns, content, videos, infographics, or materials you've overseen
• Strong writing skills: Ability to craft executive messaging, thought leadership, and persuasive marketing copy
• Visual communication prowess: Experience directing or creating data visualizations, infographics, and presentation materials
• Brand architecture expertise: Track record of building or repositioning brands in competitive markets

Preferred

• PR and demand gen chops are helpful but secondary
• Specialized Skills: PR background strongly preferred
• ABM: Hands-on experience with ABM platforms and strategies targeting enterprise accounts
• AI marketing capabilities : Active user of AI tools for content creation, campaign optimization, and marketing automation
• Sales acumen : Can support the sales team by 'selling' in client presentations or at industry events (bonus if you've carried a quota)
• Event marketing expertise : Proven ability to plan, execute, and measure ROI from trade shows, conferences, and proprietary events
• Strategic partnerships : Experience building co-marketing relationships with ecosystem partners
• B2B SaaS expertise : Understanding of subscription business models, customer lifetime value, and retention marketing