Responsibilities

• Leads the Marketing and Member Experience teams and directs the strategy, roadmaps, and performance.
• Participates in the decision-making process as a member of the executive team and serves on the Asset & Liability Committee (ALCO), Security Committee, Senior Management Team, Portfolio Management Committee, and Enterprise Risk Management Committee.
• Monitors and ensures membership growth via on-boarding strategies and maintains a focus on retention of existing members. Plans for the future growth and development.
• Continually examines member needs and concerns across all delivery channels and recommend changes that will result in easier and improved Member experiences.
• Implements a service and sales culture throughout the Credit Union to promote membership growth.
• Establishes and coordinates sales and pricing, marketing strategies, member growth plans, programs, and functions to achieve origination, income, ROA, and deposit targets.
• Ensure member service standards exceed expectations.
• Identifies opportunities to use data and predictive analytics that will result in greater Member product penetration and deeper relationships across a variety of channels.
• Provides leadership to continue the development of the Credit Union’s brand across all channels, products, and services to best meet the needs of current and future members.
• Oversees the Credit Union’s financial inclusion strategy to help the low-income population; including the strategic oversight of the Credit Union’s CDFI and LID certifications and grant programs.

Requirements

• Bachelor’s degree required, Master’s degree preferred.
• A minimum of fifteen (15) years combined retail/consumer banking experience with proven sales and people management skills.
• Strong management acumen and a proven track record of serving as a change agent by formulating and executing growth-oriented strategic plans that drive exceptional performance.
• Demonstrated leadership experience and impact in: Building leadership teams; Performance management; Cost/benefit analysis of existing products and services; Regulatory compliance; Senior level and board level interaction
• Possess the ability to articulate the mission, goals, and priorities strategically and within the context of the Credit Union’s long-term objectives.
• Core competency of building and continually improving systems/platforms consisting of strategy, processes, metrics, roles/responsibilities, and rewards.
• Possess collaborative decision-making abilities to forge successful partnerships across organizational boundaries, at both senior and operational levels.
• Strong problem-solving and analytical skills. Ability to proactively identify issues and inter-dependencies, and to devise effective solutions.
• Must have personal computer skills and be proficient with Microsoft programs at an intermediate skill level.
• Ability to interface with others in a positive and professional manner.

Benefits

• Comprehensive benefits from day one, including medical, dental, and vision
• 401(k) with up to 6% employer match
• Annual performance bonuses & merit increases
• Educational grants up to $1,000 annually
• 18 vacation days/year (21 after 5 years)
• 7 sick days/year
• Paid holidays