Responsibilities

• Serve as a senior advocate and business owner across all five functional teams, ensuring each has the strategic direction, mentorship, resources, and cross-functional visibility needed to do their best work.
• Architect and continuously evolve Caraway’s marketing strategy, ensuring the organization is structured to support rapid growth across DTC, Marketplace, Retail, International and emerging markets & channels.
• Partner with the Chief Strategy & Commercial Officer to set and execute a unified omnichannel growth strategy across DTC, Marketplace, and Retail, ensuring Marketing is a driving force behind sell-through, brand visibility, and a seamless customer experience at every touchpoint.
• Act as a key strategic thought partner to the CEO and Leadership team, shaping company priorities and long-term brand & growth positioning with equal parts creative ambition and commercial rigor.
• Bring a cross-functional perspective and point of view to every leadership conversation, challenging assumptions, connecting dots across the business, and driving the team toward better, faster decisions.
• Partner closely with the VP of Creative on the holistic marketing calendar: hero product moments, campaign timing, promotional events, and seasonal planning integrated across all channels.
• Foster tight alignment, clear accountability, and strong execution across internal teams and external partners, agencies, and vendors.
• Architect and continuously improve the ways of working between marketing and creative, from briefing quality to feedback cadence to approval workflows.
• Own Caraway’s nine figure marketing budget with the strategic vision and financial discipline to drive outsized returns, knowing where to push, where to pull back, and how every dollar connects to business outcomes.
• Bring an enterprise mindset to every investment decision, rigorously evaluating channel strategies and spend allocation for both marketing performance and broader business impact.

Requirements

• 10+ years of relevant marketing & ecommerce experience, with a minimum of 5 years in a senior leadership role; DTC/e-commerce experience required, CPG experience a strong plus.
• Experience managing eight or nine figure dollar marketing budgets and ownership of revenue, contribution margin, EBITDA & efficiency related KPIs.
• Experience building and scaling an omnichannel business, across DTC, Marketplace, and Retail, including supporting or leading the opening of physical retail locations.
• Proven track record of building brands that resonate and growth engines that perform. You’ve done it before at scale and know what great looks like.
• Deeply fluent in the modern DTC marketing stack, from paid social and email to site optimization and analytics, with the technical literacy to lead teams, challenge assumptions, and make smart investment calls.
• Demonstrated ability to architect GTM processes across cross-functional teams, building launch strategies that drive strong out-of-gate performance and sustain strategies that compound growth, retention, and category penetration over time.
• Proven people leader who builds and develops high-performing, multi-functional marketing teams.
• Strong upper funnel instincts and clear point of view on market positioning, what stories matter to customers and why, and how to build the brand equity that lower funnel captures.
• A highly collaborative and proactive communicator who keeps leadership informed, navigates competing priorities, and drives decisions with clarity and conviction.
• Entrepreneurial, comfortable with ambiguity, and deeply grounded in Caraway's values and passion for home, design, and a non-toxic lifestyle.

Preferred

• CPG experience a strong plus.

Benefits

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!