SVP, Marketing & Brand Strategy at Ball Arena | Commerce City, CO | $135K/yr – $175K/yr

Ball Arena

SVP, Marketing & Brand Strategy

Commerce City, CO (Hybrid)

$135K/yr – $175K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive brand leadership and cross-functional growth marketing for the Colorado Rapids while building fan-centric experiences that convert engagement into revenue.

Own brand strategy and campaigns to grow fan engagement and revenue.
Must-have: 10+ years in field with 6+ years leading teams.
Standout: cross-functional leadership across Marketing, Creative, Communications, and Partnerships.

Job Description

Responsibilities

Brand Leadership & Evolution: Lead the team in shaping the Rapids brand beyond sports, positioning it as an entertainment and experience brand that resonates with new and existing fans. Oversee brand strategy, activation, and campaigns to ensure consistency, authenticity, and cultural relevance across all touchpoints – as informed by market research reflecting the ever-evolving Rapids’ fan identity and values.
Community-to-Commercial Integration: Partner with Community Impact + Fan Development, and Revenue teams to cultivate fan groups and affinity communities. Design pathways that move fans through the marketing funnel—from awareness and engagement to conversion and retention—maximizing ticket sales, partnerships, Apple TV subscriptions, merchandise, and F&B revenue.
Marketing & Campaign Strategy: Direct development and execution of full-funnel marketing plans for key initiatives, tentpole events, and major campaigns. Ensure storytelling, creative, and media strategies connect fan emotion with measured outcomes.
Creative & Experiential Excellence: Collaborate with the Executive Creative Director to deliver breakthrough design, content, and experiences—both in-stadium and beyond—that bring the Rapids brand to life and deepen fan loyalty.
Data-Driven Optimization: Partner with BI and Marketing Operations to embed test-and-learn frameworks, analyze fan data, and leverage insights to improve campaign effectiveness, audience segmentation, and fan lifetime value.
Cross-Functional Alignment: Unite Growth Marketing, Communications, Digital, Creative, Community, and Revenue teams to ensure shared objectives, consistent messaging, and seamless integration across channels and experiences.
Commercial Partnership Enablement: Work hand-in-hand with Partnerships to ideate and activate sellable brand platforms rooted in fan insights and Rapids goals, ensuring creative alignment and measurable partner value.
Innovation & Strategic Growth: Champion forward-thinking approaches to technology, fan engagement and AI to future-proof the Rapids brand and enhance both reach and revenue.
Team Leadership & Development: Manage, coach, and develop direct reports across Marketing, Creative, and Communication functions. Foster a culture of innovation, accountability, collaboration, and “yes, if/and” thinking that drives creativity and accountability.

Requirements

BS/BA degree in field or related field
10+ years’ experience in field or related field
6+ years of team leadership and people management
Applicants must meet minimum qualifications at the time of hire

Preferred

Professional, collegiate, and/or media-related and management experience
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards