Responsibilities

• Shape and execute Access’ global marketing vision and long-range strategic plan.
• Define and evolve Access’ brand architecture and messaging across geographies and product portfolios.
• Represent Marketing at the executive level and advise on competitive dynamics and growth levers.
• Partner with SDR/BDE teams to build demand‑gen engines, nurture flows, ABM programs, and lead scoring models.
• Own marketing-sourced and marketing-influenced pipeline targets across all business lines.
• Lead multi-channel demand programs (digital, ABM, lifecycle, field, partner-led).
• Improve funnel performance: MQL → SQL → Opportunity → Revenue, quarter over quarter
• Develop segmentation strategies across industry, buyer persona, and use case.
• Oversee SEO, SEM, paid digital, website optimization, conversion rate improvement, and attribution modeling.
• Build data-driven frameworks to improve CAC efficiency, conversion rates, and marketing ROI.

Requirements

• 10+ years of progressive marketing leadership experience, including 5+ years in VP-level or higher roles.
• Demonstrated success in global B2B demand generation, brand strategy, and lifecycle marketing.
• Deep expertise in digital marketing, analytic methodologies, and performance optimization.
• Exceptional executive communication skills and experience presenting to C‑Suite and Boards.
• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Preferred

• Experience within SaaS, information management, digital transformation, or services industries.
• Proven ability to scale and transform marketing organizations within high-growth environments.
• Global market and multi-segment experience (Enterprise, Healthcare, Energy, etc.).