SVP Growth & Retention Marketing, Optum Rx at Optum | Eden Prairie, MN | $200K/yr – $344K/yr

Optum

SVP Growth & Retention Marketing, Optum Rx

Eden Prairie, MN (Hybrid)

$200K/yr – $344K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize a global, data-driven enterprise growth marketing program with multi-unit scope; strong ROI focus and senior-stakeholder leadership.

Must-have: 15+ years in consumer-first, data-driven performance marketing with enterprise impact.
Standout: Experience directing large marketing investments and partnering with C-suite executives.
Standout: Ability to operate in a matrixed organization and build scalable demand-gen engines.

Job Description

Responsibilities

Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across ORx business units to maximize enterprise growth and ROI
Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
Drive $16B+ in annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Pharma, B2B, B2C, and Provider segments
Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty

Requirements

Bachelor's degree
15+ years of proven success as a consumer-first, data-centric, digital-first, performance marketing leader driving measurable business outcomes
Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
Success working side by side with the organization’s most senior C-suite executives
Proven experience managing large-scale marketing investments with accountability for ROI and business impact
Deep expertise in modern marketing platforms (Google / YouTube, Meta, LinkedIn, programmatic, CTV)
Solid track record of building and scaling B2B demand generation engines and enterprise marketing capabilities
Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments
Exceptional leadership capability with experience building, developing, and retaining high-performing teams
Superior communication, executive presence, and influencing skills

Preferred

MBA or Master’s Degree
Pharmacy and/or PBM industry experience
Based in New York, NY or Eden Prairie, MN
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

a comprehensive benefits package
incentive and recognition programs
equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
far-reaching choice of benefits and incentives

Optum

We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).

Founded in 1985

Eden Prairie, Minnesota, USA

102K employees (1,727 in marketing)

www.optum.com/en