SVP, Communications

District of Columbia, USA (Hybrid)

$350K/yr – $365K/yrSenior Level20+ years expFull time

Posted 4 weeks ago

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Job Summary

Provide executive-level communications ownership and cross-channel influence, shaping policy and reputation while driving internal alignment and measurable impact.

  • Own executive visibility programs and multi-channel storytelling for policy and brand positioning.
  • Lead issue-driven public affairs and rapid-response media engagement across federal, state, and local levels.
  • Orchestrate crisis and internal communications with metrics that prove enterprise-level influence.

Job Description

Responsibilities

  • Serve as the principal advisor to the CMO, CEO, and executive leadership on communications strategy, positioning, and reputation management internally and externally.
  • Develop and execute an enterprise-wide external communications strategy that advances mission, reputation, and thought leadership across traditional and non-traditional channels.
  • Guide issue-driven communications to support public affairs objectives at federal, state, and local levels—raising visibility and stakeholder understanding to advance the policy agenda.
  • Partner with the EVP of Public Affairs to shape media coverage around legislative and regulatory priorities through strategic messaging, content creation, media outreach, and rapid-response engagement.
  • Oversee crisis communications planning and response to protect and enhance organizational trust.
  • Develop and implement an internal communications strategy to inform, align, and engage employees while reinforcing culture and values.
  • Define and track success metrics such as share of voice, media quality and sentiment, employee engagement, and reputation benchmarks; use insights to refine strategies.
  • Leverage modern channels—including social media, digital platforms, and multimedia content—to broaden reach and reinforce brand positioning.
National Restaurant Association logo

National Restaurant Association

At the National Restaurant Association, we strive to help every one of our members build customer loyalty, find financial success and provide rewarding careers in foodservice.Today's restaurant industry is growing rapidly. As the nation's second-largest private sector employer, more than 15 million people work in the industry across 1 million locations. The industry is projected to contribute nearly $863 billion to the economy for 2019. Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all we serve. The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals in the world. The 2020 Show will be held May 16-19 at McCormick Place in Chicago. The event attracts attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show website at https://www.nationalrestaurantshow.com/.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law.We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified

Founded in 1919
Washington, District of Columbia, USA
1.6K employees (65 in marketing)

Traffic Signals

Monthly Visitors
126.6K
Traffic Source Mix
Search
39.5%
Direct
44.4%
Referral
14.2%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
43 (3% of company)
Median Career Experience
19 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

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