SVP, Brand Strategy

New York City, NY (Remote)

$215K/yr – $265K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own high impact healthcare brand strategy and client guidance, turning data, clinical insight, and market signals into clear, actionable growth direction.

  • Growth Strategy: Turn clinical data, market dynamics, and customer behavior into a cohesive brand and communications plan.
  • Engagement & Leadership: Lead client workshops and senior briefings, aligning brand, medical, social, and CX into an integrated strategy.
  • Team & Capability: Mentor strategists and elevate the Brand Strategy function across healthcare strategy and cross‑functional collaboration.

Job Description

Responsibilities

  • Lead Strategic Vision and Growth – Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence
  • Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth
  • Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making
  • Anticipate category, customer, cultural, and competitive dynamics, ensuring they are meaningfully reflected across strategic recommendations and agency deliverables
  • Guide teams through key strategic processes and projects across the full brand and communications spectrum
  • Turn Complexity into Direction – Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives
  • Identify the tensions, opportunities, and human truths that can unlock stronger brand meaning and more powerful communications
  • Help clients and internal teams see clearly in complex situations, connecting disparate inputs into focused strategic direction
  • Ensure that strategy is not only smart and sound, but also inspiring, actionable, and built to move the work forward
  • Elevate Storytelling, Ideas, and Integrated Strategy – Oversee and shape brand positioning, messaging, creative strategy, engagement strategy, and communications planning across the brand lifecycle

Requirements

  • 10+ years of strategic brand planning or brand strategy experience, ideally in an agency environment, with significant experience in pharma, biotech, life sciences, or healthcare marketing
  • A proven track record of leading insight-driven, creatively inspiring, and commercially relevant strategy across complex healthcare brands
  • Deep understanding of clinical data, competitive landscapes, category dynamics, HCP and patient behavior, and the broader healthcare ecosystem
  • Experience leading strategic engagements, senior client presentations, workshops, brand planning initiatives, and new business efforts
  • Strong ability to connect brand, creative, medical, social, CX, and engagement strategy into a cohesive approach
  • Exceptional communication, presentation, facilitation, and storytelling skills across briefs, decks, workshops, and executive-level discussions
  • Demonstrated success mentoring strategists, influencing cross-functional teams, and raising the quality of strategic thinking across an agency environment
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BGBx

BGBx is an independent commercial solutions partner for pharmaceutical and life science companies and their brands, combining consulting, communications, science, creativity, data, technology, innovation, and digital capabilities to deliver breakthrough results. Through BGBx Consulting and BGBx Communications, the company helps clients set strategy early, stay aligned throughout the product lifecycle, and execute through marketing and communications programs that drive impact. BGBx is Built for Breakthrough.

Founded in 2005
New York, New York, USA
696 employees (165 in marketing)

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
113 (16% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Oct 2021
    Private Equity

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