Responsibilities

• Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations.
• Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy.
• Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign.
• Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate.
• Identify risks, blockers, and misalignments early—and escalate with recommended solutions.
• Serve as the operational connective tissue between Creative, Media, CRM, Product, Analytics, Brand, and Legal.
• Confidently summarize key campaign details, distill complexity, and ensure the right teams have the right information at the right time.
• Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through.
• Submit and manage creative requests through The Source and external agencies, ensuring briefs are accurate, complete, and strategically aligned.
• Track creative progress, manage timelines, follow up on deliverables, and ensure assets move quickly through approval flows.

Requirements

• 1+ year experience in marketing coordination, project management, campaign operations, or related field
• Strong organizational skills with a bias toward structure and process
• Ability to manage multiple parallel workstreams and tight timelines
• Excellent communication and detail orientation
• Familiarity with marketing channels (Paid Media, CRM, Social, etc.) preferred
• Experience with project management systems, asset management tools, or creative ticketing platforms a plus
• Online gaming, sports, or entertainment experience a bonus
• A proactive, solution-oriented operator who sees around corners
• Strong collaborator who builds relationships across teams