Own end-to-end media planning for assigned accounts across TV, Digital, Social, OOH and Audio, translating strategy into actionable channel plans and owning budget, flighting, and measurement.

• Translate strategy into channel-level plans
• Lead day-to-day client and internal collaboration
• Develop cross-channel media strategies (TV, Digital, Social, OOH, Audio, etc.)
• Translate client objectives into media approach, channel roles, and allocations
• Apply audience insights, research, and performance data to inform planning
• Ensure plans align with broader marketing strategy and campaign priorities
• Build and oversee tactical media plans, ensuring feasibility and accuracy
• Manage budget allocation, flighting, and media mix decisions
• Monitor campaign pacing, optimization, and delivery timelines
• Coordinate with activation / investment teams for execution and optimization

• Analyze campaign results and extract actionable insights
• Optimize channel mix, targeting, and creative deployment

• Define KPIs and measurement approach in partnership with analytics teams
• Serve as a key point of contact for client planning discussions
• Collaborate with creative, analytics, social, and partner teams

• Present media strategies, POVs, and performance updates
• Lead internal and external status calls
• Manage and mentor planners / junior staff

• Review work for quality, accuracy, and strategic rigor
• Delegate tasks and guide development of team skills
• Bring forward new media opportunities, partners, and technologies

• Identify test-and-learn opportunities and emerging trends
• Contribute to agency POVs and standard processes