Own the end-to-end multi-channel media planning and execution, from strategic development to data-driven optimization, while leading teams and partnerships to deliver on KPI-driven campaigns.

• Planning & Strategy: develop tactical plans, allocate budgets across digital, TV, social, programmatic, and other channels, and guide audience development.
• Execution & Optimization: oversee day-to-day campaign delivery, performance analytics, and channel negotiations to hit KPIs.
• Leadership & Collaboration: manage Associates, foster cross-team partnerships with clients, internal teams, and leadership, translating performance insights into actionable plans.