Responsibilities

• Train and manage a junior team (managers and associates) on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.

Requirements

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
• Proficient in excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.