Responsibilities - Understands the relationship between paid, owned, and earned social media tactics - Solid knowledge of category and channel - Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Reddit, and Pinterest - Well versed in vendor landscape, contributes to agency POVs - Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services - Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint - Understanding of Meta Advanced Measurement Solutions - Understands Meta Pixel and other technical paid social platform solutions - Understands how the agency works and how jobs flow through the agency - Understands scope of work and flags scope creep on assigned account(s) - Oversees daily operations and develops careers of Managers and Associates on assigned team(s) - Plans social media as part of a holistic media approach & influences clients’ social media goals - Leads budget projections with support from Manager role - Compiles data across several social media platforms and maintains high level of standard in creating and delivering weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development