Responsibilities

• Contribute to the development of multicultural media strategies across the client portfolio with a culture-first mindset.
• Translate cultural, behavioral, media, marketplace, and competitive signals into clear strategic recommendations.
• Research, interpret, and evaluate cultural marketing data, media research, audience insights, and competitive activity to inform media objectives and strategies.
• Stay current on multicultural marketplace shifts, media innovation, audience behavior, platform changes, industry trends, and competitive activity.
• Draft client-facing POVs, strategic recommendations, educational materials, marketplace updates, and competitive assessments.
• Evaluate media partners, platforms, content environments, and emerging opportunities to determine how they can best reach and engage multicultural audiences.
• Assess media performance to determine whether original objectives and strategies were met.
• Help identify innovation opportunities across the multicultural marketplace that can drive client business impact.
• Manage multicultural projects, timelines, resources, and deliverables across multiple workstreams.
• Support client-facing presentations and planning deliverables with clear logic, strong storytelling, and actionable next steps.

Requirements

• 3+ years of experience in media planning, media strategy, multicultural marketing, integrated communications, or a related field.
• Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field preferred.
• Experience working across multicultural audiences, including Hispanic/Latino, Black/African American, LGBTQ+, and/or Asian/AANHPI audiences, strongly preferred.
• Agency experience preferred.
• Strong understanding of cross-channel media planning across video, digital, social, audio, content, search, programmatic, and emerging platforms.
• Hands-on experience using media, audience, competitive, and research tools to develop insights and support strategic recommendations.
• Ability to interpret audience research, media data, cultural trends, competitive activity, and marketplace signals into actionable recommendations.
• Strong curiosity around AI tools, emerging technology, and modern strategy workflows, with the ability to use them responsibly to improve speed, quality, and strategic output.
• Comfortable working with tools such as Nielsen, MRI-Simmons, GWI, comScore, Kantar, Prisma, flowcharting tools, reach/frequency tools, social listening platforms, competitive tracking tools, or similar planning systems.
• Strong written, verbal, and presentation skills, with the ability to draft polished client-facing POVs, recommendations, educational materials, and strategic narratives.
• Ability to manage multiple projects, timelines, stakeholders, and deliverables with accuracy and accountability.
• Exceptional attention to detail, with strong follow-up skills and the ability to move quickly without losing strategic discipline.
• Ability to learn proprietary tools, systems, and processes quickly.
• Understanding of activation, investment, negotiation, and media stewardship processes.
• Ability to identify priorities, make independent decisions, and proactively solve problems.
• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

Preferred

• Experience guiding, training, or supporting junior team members preferred.
• Willing to challenge convention
• Focused on business impact
• Healthcare, pharmaceutical, or regulated-category experience is a plus, but not required.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.