Responsibilities

• Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Partner with teams to develop and complete customized composed marketing solutions, driving return on investment for the brands based on their specific objectives.
• Provide strategic input based on audience insights, performance analysis and familiarity with the marketplace throughout content and media expertise
• Collaborate on negotiation strategies by building strong relationships with content and digital publishers
• Help to set overall objectives and corresponding benchmarks for each campaign
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Manage project execution from start to finish, including integrated sponsorships and content creation across linear, digital, social and creator
• Drive the creative and production process with a clear understanding of all aspects of content promotion and development, including legal contracting. Help deliver efficient and outstanding programs.
• Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives
• Marketplace facing – build relationships and understand landscape across content and digital partners

Requirements

• Must have 3+ years of experience in integrated marketing, content strategy and execution; Agency side experience highly preferred
• Knowledge of content strategy, brand marketing and production across media platforms
• Knowledge and experience with content, content strategy, brand marketing, production, digital, and social landscape
• Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing Strong project management skills including organization, attention to detail, and ability to multi-task
• Ability to adjust, self-direct and move projects forward in an independent and focused approach
• Strong client service skills, flexibility, standout colleague – client focused service mentality
• Ability to work both independently and as a member of a focused team of professionals
• Ability to collaborate and lead meetings with a variety of partners
• Excellent internal and external communication and presentation skills – storytelling key
• Understanding of available content marketing metrics and marketplace trends in content
• Strong knowledge of the Microsoft Suite; Google docs, NetBase/social listening tools, Prisma

Preferred

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.