Responsibilities

• Focus on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Provide strategic input based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise
• Collaborate in negotiation strategies by building strong relationships with content and digital publishers
• Help to set overall objectives and corresponding KPIs for each campaigns
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
• Manage the team to accurately and timely reconcile billing
• Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands.
• Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns
• Issues to be laddered up to AD and VP as needed

Requirements

• The Supervisors should be experts in using the tools outlined below encompassing the Content and Digital Investment practices.
• The Supervisors will train the junior team members into using these tools; answering their questions and helping them overcome any issues.
• The Supervisors will request the negotiator/planner and assistant planner to leverage the tools and platforms when and if needed.
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
• Travel when needed for client shoots and meetings.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off