Responsibilities

• Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Partner with teams to develop and complete customized composed marketing solutions, driving return on investment for the brands based on their specific objectives.
• Provide strategic input based on audience insights, performance analysis and familiarity with the marketplace throughout content and media expertise
• Collaborate on negotiation strategies by building strong relationships with content and digital publishers
• Help to set overall objectives and corresponding benchmarks for each campaign
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Manage project execution from start to finish, including integrated sponsorships and content creation across linear, digital, social and creator
• Drive the creative and production process with a clear understanding of all aspects of content promotion and development, including legal contracting. Help deliver efficient and outstanding programs.
• Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives
• Marketplace facing – build relationships and understand landscape across content and digital partners