Responsibilities

• Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
• Supervise the implementation and development of media briefs, building strategic & tactical recommendations
• Responsible and accountable for final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate , presenting findings to client
• Manage progress of reporting deliverables, provide input and ensure recommended optimizations are applied to future campaigns
• Understand how attribution models function as well as applications/benefits of said models and tools
• Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process
• Begin anticipating client requests, troubleshoot and problem solve with internal teams to proactively provide solutions
• Lead performance calls and statuses, providing a POV to clients
• Engage with investment teams to ensure successful campaign execution, manage performance within flight
• Work closely with activation teams to bring media plan recommendations to life, issue plan deliverables to client

Requirements

• 3+ years of experience developing strategic media recommendations and stewarding media account projects
• Experience utilizing multiple media channels
• Thorough understanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Prior experience in a client contact and leadership role
• Strong mentorship experience in terms of developing media professionals, ability to manage a small team
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Preferred

• Experience utilizing multiple media channels
• Thorough understanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Prior experience in a client contact and leadership role
• Strong mentorship experience in terms of developing media professionals, ability to manage a small team
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources