Responsibilities

• Planning: Lead the review and development of landscape, competitor and trend analyses to help inform campaign strategy and audience targeting approaches. Present recommendations and insights with a client-focused lens and ensure planned paid social activations consistently apply SSCG best practices and standards.
• Development: Oversee launch readiness, campaign setup accuracy, and timely delivery across assigned campaigns. Apply campaign learnings to refine activation approaches, improve execution quality and support SSCG paid social best practices. Partner with Managers and junior team members to reinforce consistent workflows, strong QA habits, collaboration, and performance-driven execution.
• Optimization: Leverage in-platform expertise and performance data to guide campaign optimizations and support ongoing improvement of campaign activation approaches. Identify relevant testing opportunities, betas, and emerging platform capabilities to share with department leadership and client teams as appropriate.
• Stewardship: Support Associate Directors and Directors with strategic client communications, account coordination and ad hoc initiatives. Lead day-to-day client communications for assigned accounts, while partnering with Managers and junior teams to ensure consistent delivery across campaigns, reporting and client materials.
• Reporting: Lead reporting and data analysis efforts for priority engagements within assigned portfolio. Support junior team by reviewing data pulls, formulas, and reporting outputs for accuracy while helping develop clear narratives and actionable insights that connect campaign performance trends to client goals and future optimizations.

Requirements

• 4-6 years of hands-on experience building, optimizing and/or reporting on paid social campaigns, with hands-on experience in Meta and at least one additional core paid social platform:
• - Meta (Facebook/Instagram)
• - LinkedIn
• - TikTok
• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 4+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, TikTok, LinkedIn, etc.)
• Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
• Experience with Meta, LinkedIn, TikTok or other paid social ad platforms or 3rd Party API technology
• Understanding of multi-channel marketing strategy, and the interconnectedness of social, search, open web programmatic, display, and OOH strategies.
• Strong analytical thinking and mathematical skills, with an ability to manage large, complex data sets
• Resourceful, curious, and motivated spirit with an ability to manage multiple priorities effectively
• Proven ability to operate in team settings, independently, and through delegation
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare, Pharmaceutical, or regulated industry experience strongly preferred
• Passion for health, wellness, connectedness, and media!

Preferred

• Experience working within additional paid social platforms is a plus, including: Reddit
• X/Twitter
• Pinterest
• YouTube