Responsibilities

• Apply media analytics to optimize campaign performance and inform client decisions.
• Employ statistical and measurement techniques including control/exposed designs, brand equity testing, correlation analyses, and T-Tests.
• Interpret modeling outputs and utilize techniques such as Linear Regression to assess marketing effectiveness.
• Understand the digital marketing ecosystem and how data identifies and addresses target audiences.
• Apply taxonomies to manage and structure data effectively.
• Presenting insights to clients and internal stakeholders.
• Ownership of client communications with support from management.
• Manage project-based personnel, including junior analysts and offshore resources
• Proficiency with analytics and marketing tools, including CM360 and Tableau.
• YouGov Profiler and Brand Index

Requirements

• 5+ years of experience in media analytics, marketing data analysis, or related roles.
• Strong understanding of digital marketing, measurement frameworks, and data analytics.
• Advanced Excel skills; proficiency in analytics platforms, SQL, Python, or Tableau preferred.
• Strong problem-solving, project management, and communication skills.
• Ability to manage client relationships and mentor junior team members.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)